Sunday, March 3, 2013

March Mina Maven Jenny Ortiz

1. Tell us a little bit about growing up in Miami?

I love this town! I grew up in the suburbs and had the typical high school experience. Now I live on the beach and, for the time being, can’t imagine living anywhere else.
2. How has the Latin culture impacted your career move and choices?
Being a Latina gives me a natural confidence and pizzazz which translates into my career and choices. But really I am just a happy person overall and no matter the culture influence that is the most important aspect I bring to the table whenever I am working on something that I am passionate about. 
3. What is one article of clothing in your closet that you can not live without?
Right now I am obsessed with this new invention I came up with. It’s called the FER, which is a convertible fashion accessory that can be worn many different ways. It is a cozy mix between a scarf and a light sweater but you can also wear it on beach days and will be available to the public in time for Fall. I wear mine all the time and can't live without it :)
4. Tell me a little bit about interviewHer and what your position in the company is? is an online magazine, social network, and Executive recruiting firm. Initially, the idea behind the entire website was only to highlight and promote successful individuals with a core focus on women. Fast-forward four years and it has become a platform for the ladies we interview for the magazine, the executives we interview and place in corporate companies, and it has also become a platform for ourselves.
All of the hard work we have put into has allowed us to extend our vision in helping entrepreneurs and giving our readers something more tangible. Last June, we launched Her City Card (, a club for women in-the-know who love to shop, play, network and discover the magic their city has to offer. Our cardholders get the exclusive deals featured on & our printed magazine.
The website, magazine and events provide a platform for our select member companies to receive exposure to new customers. Our model also helps create a cult following and repeat business for our Member Companies. The fun continues at our fabulous events!
I founded and run both companies with the help of some really talented and supportive people.
5. How do you locate the woman that you interview for and what is some criteria these woman would have to meet?
We look for community influences who have unique and inspirational stories about how they got to where they are now. I especially like to interview women who are candid and proud about the challenges they have faced and overcome as they built careers and businesses.
6. You host some of the most fun fashion events in Miami, tell us about them?
Thank you! :) We're so happy you like them. The formula to our events is to bring women in South Florida access to discounts and special offerings from the most amazing companies in the area. Whether it is a fashion brand, beauty experience, or delicious food, we want the women who attend our events to be able to have fun as they “play, shop, network and discover.”

7. Who has inspired your fashion sense?

I have always had my own fashion sense, so there isn’t any one celebrity or designer in particular. I will admit I get inspired when watching movies that feature great fashion.

8. If we wanted to read any of your articles or be invited to the next Her City event where would we go?
Always check out and Also, follow us on Twitter and Facebook for the latest news and updates!
 9. Have you always known you wanted to work in the fashion world?
I haven’t. I always loved fashion but wasn’t sure how to turn that love into a part of my career. As you can tell, I have incorporated it in many different ways into my businesses. Each way is totally unique and gives me a way to experience fashion on a day-to-day basis.
10. Any beauty secrets?
Yes! I get regular facials with Gigi’s Soul Garden. She is extremely talented and always makes me glow! Her City Card members can actually get a discount on her services.
11. What is your favorite part about shopping at Mina Miami Beach?
The selection is incredible. You carry the best options I know I can go in with no clue what to wear and walk out with tons of options I am excited to wear. Sometimes I like it all too much and can’t help myself!
12. What advice would you give to any young girl today that would like to follow in your footsteps?
Trust yourself and listen to your instincts. If you have a gut feeling that a business decision you are making is wrong, don’t ignore it.
13. Leave us with your favorite quote.
Everything happens for a reason!
Photos by:
Patty Nash
Makeup by:
Cleo Jorge


  1. She is a great choice for Maven. So pretty.

  2. love jenny! she is such a stunning person inside & out. great choice!

  3. Jenny is a beautiful girl inside and out. Love her interview.

  4. I love the events that they throw, went last year to one and had a blast.

  5. Wow I can't wait to go to the next event! Great pic for a mina maven.